Principles of Design



Principles of design suggest to a designer how to lay out elements into a workable design.

Not every principle or element is used or needed when designing a piece. How you apply the principles determines the overall success of your piece in conveying your message, if you have one, and the overall aesthetic appeal of the piece.

Balance
Created when textures, colors, form or shapes are combined harmoniously across a design.

Contrast – The use of several design elements to hold the viewers attention and guide the eye through the artwork.

Pattern/Rhythm
The way the viewer’s eye is directed to move through a piece through the use of line, shapes or colors.

Emphasis
Created when the artist contrasts colors, textures or shapes to direct the eye towards a certain area or focal point.

Proportion
Created when the sizes of elements in a work of art are combined harmoniously.

Unity – Created when the principles of design are present in a composition and is in harmony.

Elements of Design

The elements are the building blocks of design. They are your basic vocabulary in visual design. They will make up every piece of jewelry that you make.

Color
The choice of color in a composition can greatly influence the character of it. A good design is simple; using many colors adds visual clutter.

Line
Gives the eye explicit directions about where to look and how to interpret what it sees.

Shape
Any type of form used in a composition, organic or geometric.

Texture
The visual or tactile appearance of something. Rough or smooth. Soft or hard. Cool or warm. Matte or shiny. Pleasant or unpleasant.

Space
Adds interest, excitement, and contrast to a work of art. How much area does it occupy? A single strand of beads or 3 strands of beads. 6mm beads or 10mm beads.


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